NAME CALLING
-avoid supporting your opinion with facts at all costs,
Tear Down differers, turn them into adversaries immediately
to ensure the opinion is no longer the point.

GLITTERING GENERALITIES
-use Glad Words, go big, use Truth, use Values, use
no real meanings, which might be proved or dis.

TRANSFER
-place positive symbols near by you in all public opportunities
become the flag, remember the screen is only 2 dimensions
remind your viewers too. Use music, quote, or reference.

FALSE ANALOGY
-use reference, quotes, or music, and draw conclusions
between similarities. Do not support with facts.

TESTIMONIAL
-use people. Big Names. Definitely pay them if you need to
in compliments, cash, credit, some compensation to their ego.

PLAIN FOLKS
– do the same with ordinary small names, Joe and Mary are good ones.
Same compensation plan applies. America the archetype is powerful.

CARD STACKING
-slant things, leave things out, omit. This is a gambler’s trick.
You can do it too, with words, create the context for the opinion. Reality is your tool, skew it.

BANDWAGON
-remember the sheeople lurking in the hearts of man, appeal to them. Use the cool factor from 10th grade, when it is at its most potent.
FOMO and FOBLO are your friends.

EITHER/OR FALLACY
-polarize, polarize, polarize. set it up in black & white. only.
this will negate any attempt at common ground.

FAULTY CAUSE & EFFECT
-take two relatives and blame one. stand back and watch.

ERRORS OF FAULTY LOGIC
-argue long and hard. use your biggest words. include contradictions
within your argument. works best on beginning debaters – stymie effect.

FALSE CAUSE
-oversimplify. sift the complex causal network of inter-related
happenstance and choose one thread. one point on a line if
you can swing it. incorporate other tactics to best support.

BEGGING THE QUESTION
-run your reasoning on a short leash around and around. refer to the dictionary definitions of Luck, Chance, & Probability for example.

EVADING THE ISSUE
-when pressed, sidestep & change topic. remember to be subtle, follow a thread instead of jumping off for less obvious maneuverings.

ARGUING FROM IGNORANCE
-the opposite of the precautionary principle in some ways.be loud about how nothing contradictory can be proven. Use Name calling to disclaim
other opinions, and dismiss whole schools of thought.

COMPOSITION & DIVISION
-the whole and its parts, treat them interchangeably, apply one to all and all to one.

ERRORS OF ATTACK
-also called poisoning the well. explain away all opposition, preferably before it has a chance to form.

AD HOMINEM
-spread gossip and use it later to discredit the person instead of their ideas. slander the soft spots.

APPEALING TO FORCE
-use threats to establish the validity of your claim. use Transfer to back up your message. those riot police are backed by America.

ERRORS OF WEAK REFERENCE
-invoke authority as the last word. yours, or borrow.

APPEAL TO THE PEOPLE
-justify a claim on the basis of popularity. use polls, commercials, celebrities. Bandwagon & Plain Folks tactics prevail.

APPEAL TO EMOTION
-sob stories work best. partner with False Cause to take down. use with Bandwagon, Appeal to People, and Plain Folks to build.

* these techniques came with a link on fb from Decondition Your Mind’s page, which drifted down in my feed in between my quick scribbled notes and typing them up into a poem. my thanks to whoever originated them.